This documentary is an insight into the world of industrial design. It was a very brief introduction in ID history. In the film there were three statements (from designers) that rang true for me and my design practice. These points highlight where a ‘design thinking’ (and experience) enabled multidisciplinary designers to bring ‘that addtional something’ to the projects they undertake.

Dieter Prams, former Design Director at Braun said “Good design should be innovative. Good design should make a product useful. Good design is aesthetic design. Good design will make a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lived. Good design is consistent in every detail. Good design is environmentally friendly. Last but not least, good design is as little design as possible.”

Jonathan Ive, Senior Product Designer for Apple talks about the ‘curse’ of being a designer. He said as a designer you’re always looking at design and asking “Why is it like that? And not like this?”

Marc Newson, Designer says “anger or dissatisfaction at the very least play such an important role in motivating you… But ultimately my job as a designer is to look into the future. It’s not to use any frame of reference that exists really now. My job is about what is going to happen, not what has happened.”

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